Our Media Team has put together some suggestions on how to make sure your new products look as good as […]

Our Media Team has put together some suggestions on how to make sure your new products look as good as possible on our websites:

More is always more when it comes to imagery
Products with over 8 images are more successful than those with less. Images offer the ability to answer questions that product descriptions simply cannot. By providing a number of images, you are giving customers the visual information that makes it possible for them to make an educated decision about their purchase.

Tell a story through your image choices
Try putting yourself in your customer’s shoes. Seeing people enjoying your product is a great way to emotionally engage with customers, allowing them to visualize themselves having the same experience. This is called immersive imagery, and the majority of your photos should feature this component.

Choosing the right hero image is crucial 
The hero image (i.e., main image) is the first thing the customer sees of your product, so make sure it leaves an impression. Images offer an emotional connection, which is often what converts a potential customer. Choose a hero image that best represents the experience, is of high quality (focus on clarity of image). and is in landscape rather than portrait (width larger than the height).

If you have any questions regarding your image choices, feel free to reach out to your Account Manager for optimization tips.

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