There are several ways your products are being marketed through your partnership with Expedia. Below are some examples. Email Marketing [...]
There are several ways your products are being marketed through your partnership with Expedia. Below are some examples.
Email Marketing
Expedia has a huge number of international visitors booking flights and hotels, and we tap into that massive potential by targeting our customers with emails explaining the wide range of activities we sell across the globe. We do this in 2 different ways:
- Newsletters – We send out regular marketing emails to the Expedia mailing list with information about activities and how to book.
- Targeted Emails – When a customer books a flight, hotel, or car rental on Expedia, we target them with emails at different stages of their journey to let them know about the range of activities in their upcoming destination.
Cross-Selling to Expedia Flight and/or Hotel Customers
Expedia leverages the huge amount of customers purchasing flights and hotels on the site to upsell activities and ground transportation. After a flight and hotel are booked as a package on Expedia, customers are prompted to view activities in the region they are traveling to.
Additionally, after a hotel booking on Expedia, customers can view ground transportation with service to that specific accommodation.
Search Engine Marketing (SEM)
Expedia spends millions every year in search engine marketing on keywords in Google, Bing, and Yahoo. We bid on the top search queries surrounding ‘things to do’ in order to drive traffic and bookings to our pages and to your products.
Key benefits for you:
- Increased marketing reach at no extra cost
- We represent partners across 60 unique websites, in 18 different languages
- You only pay if someone books
- “Billboard Effect”
- A high proportion of customers will book directly on your site (even after visiting Expedia)
- By being associated with Expedia, shoppers trust the partners we work with
- We bid on exact match terms and drive traffic to highly targeted pages
- We help to push your competitors lower down the results page and help preserve your brand
Global Brand Exposure & Distribution
Your products will be available on multiple desktop and mobile sites, as well as in the Expedia, Orbitz, and Travelocity iOS and Android apps. Our reach is huge—we showcase our activities to a wide audience from across the globe, using some of the best-known brands in the travel industry.
By being associated with these popular brands, shoppers are likely to trust our valued partners. Your products are displayed on up to 60 different points of sale, including:
You can read more about our expanding distribution channels on our Expedia Local Expert Supplier Blog.
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