Expedia is committed to working with our partners to present your products to customers in the best way possible. Here are a […]

Expedia is committed to working with our partners to present your products to customers in the best way possible. Here are a few ways to increase the visibility of your products, and therefore increase bookings:

High-Quality Imagery

Providing high-quality images for your activity is the best way to engage, inform, and convert a potential customer. They are the first thing that catches the customer’s eye, so quality, compelling photos that represent the most important aspects of your product are likely to increase your conversion rate. For more detailed help, you can read our Local Expert Supplier Blog

Content Choices

Whether you are entering the content for a new activity or looking to improve the content on your product listing, be thinking about the ultimate goal: to help the customer understand exactly what it will be like to experience your activity. If you’re wondering about the best way to do that, we have a talented content team who can help you optimize your products with the customer in mind. For more information on crafting great content,  take a look at the resources available in our Local Expert Supplier Toolkit.

Regular Availability and Short Booking Window

Bookings on Expedia are for a specific time and date, so the more dates the product is available means the more visibility it has on the site, leading to an increased chance of being booked. Additionally, customers are often shopping for things to do while in-destination, so maintaining a short booking window means grabbing the attention of these shoppers. Overall, the more availability for your products you can provide Expedia, the better.

Early Rate Updates

The value of listing on Expedia is the universal reach we have through global distribution channels. International visitors tend to book their holidays much earlier than domestic visitors, so providing Expedia with your rates in advance increases the likelihood of capturing the attention of these shoppers. You can extend your rates at any time using Partner Central.

Promotional Offers

Expedia prides itself on offering its customers the best available price, and the activities market is very price-sensitive, so special offers are certain to get shoppers looking at your product. We encourage you to reach out to your Destination Manager directly to discuss promotional offers or discounted prices.

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